Content Planning Bootcamp – Day 3

Site Personality and Target Audience (Personas)

In this lesson:

  • 5 Crititical questions to answer about your site, like “If your website were a person, who would it be?”
  • Creating Personas that represent the typical expected visitor to your site
  • Why the more time you put into this the better your content will be
  • Creating writing samples that help demonstrate your site personality
  • How this information will help you or your outsourced writes create more consistent, better quality content

Creating Buyer Personas

http://hm-2onmymind.com/2012/08/08/buyer-personas-how-brands-get-personal/

 Author Snippet Plugin

http://wordpress.org/extend/plugins/google-seo-author-snippets/

 

 

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