Site Personality and Target Audience (Personas)

In this lesson:

5 Crititical questions to answer about your site, like “If your website were a person, who would it be?”
Creating Personas that represent the typical expected visitor to your site
Why the more time you put into this the better your content will be
Creating writing samples that help demonstrate your site personality
How this information will help you or your outsourced writes create more consistent, better quality content

Creating Buyer Personas